What Is PPC?
PPC is an online advertising model used to drive traffic to a website. The website owner creates an ad, identifies related keyword terms, and bids for that keyword term. The ad will appear when someone searches for the related keyword term. The website owner pays a fee when the visitor clicks on the sponsored ad, and this it is why it is called "pay per click."
How Does PPC Work?
The advertiser creates an ad within Google, MSN or Facebook. This ad has a title, heading, product description and related website address. Once the ad is created, the advertiser picks a bid price for the related keyword terms. Generally, the more competitive the keyword term, the higher the click cost. After you ad is set and your bid is selected, then you submit your ad for approval. Once the ad is approved, then you advertisement will run depending on how you setup you ad serving frequency, budget, and bid price relative to other advertisers.
One other factor to consider is quality score. The search engines will correlate your ad to the content on your site. If the advertisement is highly correlated to your website (i.e. high quality score), then your cost per click will be lower.
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Why Should You Care?
In many ways, pay per click is similar to SEO in that it follows keyword research and constant analysis. It is different, in that it generates traffic much faster than SEO. It can sometimes take 6 months to rank well on search engines, but a PPC campaign can be launched in a day.
A Word of Caution
Results from a PPC campaign can be fast, but you can spend a lot of money in a hurry if you are not paying attention. It is important to use the tracking software provided by PPC Services Provider. If you don't, you can burn through cash quickly.
PPC as a traffic source must be reviewed for any business that generates sales or leads online. Often it makes sense to outsource your PPC efforts to firms that specialize in this form of online marketing traffic.
If you are looking for PPC Services or PPC ad campaign management then contact Internet Marketing Company now.